Professor Asim Ansari is the William T. Dillard Professor of Marketing at Columbia Business School, where he is renowned for his pioneering research at the intersection of marketing, machine learning, and artificial intelligence. He earned his Ph.D. in Marketing from New York University and has since become a leading voice in the fields of customer analytics, personalization, and digital marketing strategy.
Professor Ansari’s current research focuses on applying advanced AI and machine learning techniques to enhance marketing decision-making and to create more personalized and effective customer experiences.
He has published extensively in top-tier marketing journals, including the Journal of Marketing Research, Marketing Science, and the Journal of Consumer Research, earning widespread recognition for both the depth and innovation of his work.
His contributions have been acknowledged through several prestigious accolades. In 2004, he received the Paul E. Green Award from the American Marketing Association for his groundbreaking research on e-customization. His work has also been nominated multiple times for the William O’Dell Award and the Long-Term Impact Award from the INFORMS Society for Marketing Science—testaments to the enduring relevance of his scholarship. Additional honors include nominations for the Frank M. Bass Outstanding Dissertation Award and the John D. Little Award.
Beyond his research, Professor Ansari is deeply committed to teaching and mentorship, guiding both MBA students and doctoral candidates in leveraging data and technology to solve complex marketing problems. His influence extends globally through his lectures, collaborations, and advisory roles in both academia and industry.
Through his innovative research and academic leadership, Professor Ansari continues to shape the future of marketing in the digital age, making him one of the most respected scholars in the field today.
As a Research Mentor at DiscoverSTEM, Dr. Asim Ansari would:
- Suggest cutting-edge research topics in AI and Machine Learning, or refine student-proposed ideas
- Guide students through a 15-minute kickoff call to establish research frameworks, methodologies, and resource identification
- Provide strategic guidance through email or brief check-in calls, scheduled according to her availability
- Review manuscripts with her expert eye, offering critical feedback to enhance scientific quality
- Connect students with appropriate journals, conferences, and industry contacts for publication opportunities
- Foster scientific integrity and research ethics, preparing students for careers in futuristic technologies
For more information on DiscoverSTEM programs, please visit: www.DiscoverSTEM.info
